Help bring the Elsinore back to “live”!

A Great Holiday Gift!

Roth’s Fresh Markets and Willamette Valley Vineyards are partnering to support the Elsinore Theatre through the sale of this exclusively labeled Willamette Valley Vineyards Reserve Pinot Noir, featuring James Mattingly's "Theatrical Heartscape" mural. All proceeds will help the theater during these trying times.


The Mattingly Mural graces the back exterior of the historic Elsinore Theatre in downtown Salem. "Theatrical Heartscape," by James Mattingly (1984, restored in 2014 by Dan Cohen), is an iconic work of art highlighting four actors whose careers parallel the early years of the theater. The mural reflects the diversity of events that have been held within this historic venue including vaudeville, the stage, and film, both silent and talking.

This unique and limited bottle of wine is only available at Roth’s Fresh Markets.

Funds raised support the Elsinore Theatre and assist with the maintenance of the mural. The Elsinore Theatre is a nonprofit organization. Your purchase will help fund performances, arts education programs, and bringing events to our community.

The Willamette Valley Vineyards “Elsinore” Reserve Pinot Noir arrives for sale at Roth’s Fresh Markets starting December 16th. Purchase yours while supplies last.